Cut-It-Out Communications, Inc., a Westchester County public relations agency specializing in online activities, announced its certification in Advanced Search Engine Marketing Strategies by Search Engine Academy NY Metro.
The five-day course provided a proprietary program to increase Google rankings and web site strength, the Company noted.
The limited-enrollment sessions were conducted through an intensive hands-on workshop. Topics covered include external linking strategies, competitive intelligence, blog trackbacks, maximizing click-thru rates, and analyzing search behavior through root words. The training is college-accredited and offered by affiliates throughout the nation.
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Willy Gissen, President of Cut-It-Out Communications, said, "Search engine marketing represents a natural component of public relations because it involves extensive copywriting for online press releases, blogs, content provision articles and e-newsletters. The Academy course provided a superb underpinning for these efforts and expanded our capabilities to a whole new level."
Cut-It-Out Communications focuses on the incorporation of online activities into traditional public relations programs, primarily for business-to-business clients. A full-service public relations agency, based in Hartsdale, N.Y., the firm also completed a grant proposal for the Clinton Global Initiative and edited a book for a local radio celebrity.
More information:
cioediting.com
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