Results Solidify Company’s Ability to Expand Shopper-Driven Insights through Mobile Platforms
ST. PETERSBURG, Fla. -- Catalina Marketing, the global leader in precision marketing and shopper-driven media, today released the CPG industry’s first brand and store-level mobile couponing performance data. This follows the company’s hiring of former Google Affiliate Network executive, Chris Henger, to lead its expansion into the growing digital space.
Catalina Marketing’s mobile strategy follows the same shopper-insight and engagement methodology powering its in-store print communications currently distributed globally in more than 50,000 food, drug and mass outlets.
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“Advancing our retail and CPG partners’ ability to reach and impact specific audiences through multiple media outlets, in a profitable way, is the force behind Catalina Marketing’s innovation,” said Henger. “Super response rates don’t mean anything if the economics of the programs don’t payout. It’s all about driving incremental sales. Catalina Marketing’s audience of 90 million households and 300 million weekly transactional insights provides an excellent platform for making our digital solutions scalable, measurable and profitable for our clients in the very near future.”
The company, and its test partners including ShopRite, and more than 60 CPG brands, leveraged its superior, shopper marketing data warehouse and expertise to create compelling mobile programs. The results, across all of the retail and manufacturer programs executed, were impressive.
Today, Catalina Marketing’s mobile solution demonstrates an industry-first with proven brand and store-level, incremental volume performance results
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