Establishes VigLink as the Definitive Leader in Automated Affiliate Marketing
SAN FRANCISCO -- VigLink today announced that it has acquired Driving Revenue, Inc., the pioneer in outbound traffic monetization. Both companies provide Web publishers an entirely new revenue source based on the value of their outbound traffic, with no impact on customer experience. Driving Revenue brings well over $100 million of merchandise transactions to the company, making the combined entity the definitive leader in the space. Terms of the acquisition were not disclosed.
Related Results
U.S. Internet merchants currently pay more than $2 billion in annual commissions to Web publishers for their traffic and the business it brings – a practice known as "affiliate marketing." Both companies dramatically reduce the work involved and combined they track over 2 million publisher clicks a day and 3 billion monthly page views across more than 12,000 merchant programs and dozens of networks.
"Driving Revenue was the original innovator in this space and has transacted well over $100 million worth of merchandise through their system," according to Oliver Roup, CEO of VigLink. "This acquisition provides us with the ability to accelerate our already burgeoning business, as well as to bring on a fantastic team with incredible depth in the affiliate marketing industry."
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